△IRE

The EIRA Urban Impact Studio

scroll to navigate
www.eira.city
01 · 13
AIRE's first operating initiative

LIVING
ROOFS.

Core Positioning

A green roof is not the product. The product is a decision about a surface — and the design, coordination and measurement that turn that decision into a measurable and profitable asset.

Living Roofs is the first operating line of AIRE, EIRA's urban impact studio.

Urban intelligence for measurable rooftop landscapes in partnership with Paisajes Prestados.

We identify, prioritise, design and activate underused urban roofs as measurable green infrastructure.

EIRA Core brings the urban intelligence. AIRE translates it into real projects. Paisajes Prestados turns the surface into a living landscape.

Living Roofs sketch
02 · 13
The Thesis

A ROOF IS NOT A GARDEN. IT IS climate and social infrastructure.

Living Roofs sells decisions, not square metres.

Thermal Surface
The first exposed surface of the building — and one of the fastest to modify without touching protected façades.
Urban Asset
An underused real-estate layer with ESG, reputational and social value when activated correctly.
Living System
A water, biodiversity, carbon, shade and well-being device that must be designed and measured over time.
03 · 13
Why Now

REGULATION, CLIMATE PRESSURE AND ESG CAPITAL converging on the same surface.

The window is open, but it will not stay open forever.

Urban Regulatory Window
A city-wide green-roof framework and rehabilitation funding lines create a first-mover advantage for owners who prepare now.
European Direction
Urban nature restoration and green-space targets make rooftops a low-friction lever in dense urban tissue.
Market Gap
The market is fragmented between installers, landscape practices and consultancies. Few integrate intelligence, design, coordination and reporting.
04 · 13
Company Architecture

URBAN INTELLIGENCE, landscape judgement.

Living Roofs · AIRE's first operating initiative in partnership with Paisajes Prestados.

EIRA Core
The algorithmic engine: cadastral data, ortho-imagery, LiDAR, climate layers, regulatory logic and surface behaviour.
AIRE
EIRA's applied studio: project framing, client interface, ESG narrative, pilots, technical coordination and measurement.
Paisajes Prestados
Landscape design: site reading, planting palette, materials, atmosphere, build accompaniment and visual credibility.
Company architecture diagram
05 · 13
Five Values Delivered

WHAT THE CLIENT actually buys.

This is not gardening. It is measurable nature, sensitive design and urban decision infrastructure.

Climate Value
Surface-temperature reduction, shade, water retention/management, biodiversity and microclimate improvement.
Real-Estate Value
Asset upgrade, differentiation, new use of square metres and reputational lift.
ESG Value
A visible, reportable project aligned with sustainability strategy and urban regulation.
Social Value
Spaces for encounters, well-being, community, employees, guests and residents.
Institutional Value
A demonstrable case of urban adaptation and renaturalisation in the existing building stock.
06 · 13
Product Stack

A MODULAR OFFER SOLD AS A SEQUENCE — diagnosis, concept, direction and reporting.

We do not act as principal contractor during the first 18 months.

Roof Scan
2 weeks
€2.5k–€5k
Potential, risks, typology, go / no-go.
Concept Pack
4–6 weeks
€8k–€18k
Landscape concept, species, materiality, estimate, ESG narrative.
Portfolio Roof Scan
6–12 weeks
€12k–€75k
Asset map, ranking, cost-impact matrix, quick wins, pilot shortlist.
Direction + Reporting
10–15% of build + annual fee
Technical coordination, installer direction and annual ESG reporting.
07 · 13
Seven-Step Method

A REPEATABLE PROCESS FROM DETECTION TO measurement.

Each project creates an evidence loop: the roof is read, designed, executed, monitored and then used to improve the EIRA Core dataset for comparable assets.

01
Identify
02
Diagnose
03
Prioritise
04
Conceive
05
Project
06
Execute
07
Measure
08 · 13
Markets & Clients

FIVE SEGMENTS, two speeds of entry.

Entry priority: hospitality for fast visibility; real estate for scalable portfolio validation.

Premium Hospitality
Short cycle · visible case
Real Estate Portfolios
Strategic · high-ticket scan
Corporate Headquarters
ESG + well-being recurrence
Public Sector
District pilots + policy alignment
Premium Residential
Grant-ready community packages
09 · 13
Economics

REFERENCE CASE: BOUTIQUE HOTEL WITH A 300 m² roof.

Founding pilot package: combined Roof Scan + Concept Pack at €9,500–€15,000 in exchange for explicit communication rights.

Professional Fees
Roof Scan: €4,000
Concept Pack: €12,000
Direction: €9,000
Monitoring: €4,500 / year
Year-One Revenue
≈ €29,500
Professional fees only
Construction excluded
Indicative Build
≈ €75,000
€250 / m² × 300 m²
Subcontracted installer
Margin Logic
Fixed fees first
8–15% direction on build
Annual reporting recurrence
10 · 13
Risk Discipline

WHAT CAN GO WRONG, AND HOW WE manage it.

The model captures the strategic layer without taking premature construction liability.

Structural Unsuitability
Mandatory engineer review before execution commitment.
Maintenance Failure
Maintenance budgeted from day one; annual contract offered.
Regulatory Blockage
Sell feasibility first; never promise outcomes before review.
Construction Risk
No principal contracting in the first 18 months.
Brand Confusion
Single co-branded template and joint kick-off meeting.
Underpriced Pilots
Always charge from diagnosis onward, even at founder-tier pricing.
11 · 13
Impact & ESG Reporting

MEASUREMENT IS WHAT DISTINGUISHES Living Roofs FROM A PLANTED SURFACE.

Climate + Comfort
Surface temperature, shade, perceived thermal comfort, solar exposure reduction.
Water
Retention capacity, irrigation efficiency, runoff reduction, rainwater potential.
Biodiversity
Plant species, native/adapted species, pollinator presence, habitat indicators.
Carbon + Energy
Insulation contribution, solar compatibility, indirect energy-demand reduction.
Social Well-Being
Use of the space, satisfaction, access to nature, community or workplace value.
Real Estate + ESG
Reputational value, certification fit, communication and regulatory alignment.
12 · 13
90-Day Launch Plan

FROM NARRATIVE TO PAID DIAGNOSTICS AND one founding Madrid pilot.

First 90 Days
1
Close AIRE × Paisajes Prestados operating agreement.
2
Produce one-pager, short deck and co-branded templates.
3
Identify structural engineer and two specialist installers.
4
Build Roof Scan template and portfolio scoring matrix.
5
Open 10–12 qualified conversations.
6
Close two paid diagnostics.
7
Select one founding pilot in Madrid.
Twelve-Month Outlook
Three roofs intervened in Madrid.
Two institutional contracts or framework conversations.
One Portfolio Roof Scan delivered to a real-estate owner.
First annual impact report initiated.
EIRA has its first physical, measurable urban climate cases.
13 · 13
Next Step

ONE HOUR. ONE ROOF. one clear scope.

Roof Scan, Portfolio Scan, or no-go.

www.eira.city
LR